Mikael Marticki
Senior Branding Consultant
mikael@4grader.se
+46-(0)70-877 99 24

An internationally experienced brand and communication strategist who has worked with brands such as Apple, Absolut Vodka and Mercedes, in Stockholm, London, Paris and New York. His mission is to create user-relevant, brand building customer experiences that support and synchronize with business goals.

Mattias Hallencreutz
Holistic Brand Developer
mattias@4grader.se
+46-(0)70-713 03 34

Mattias has worked strategically with brands throughout his career that stretches back to the ’90s. He was one of the founders of the lifestyle brand WeSC which became the leading brand in its category and was later listed. He has since worked internationally with brand management and as an art curator and agent for artists and performers.

Christer Nilson
Senior Project Manager
christer@4grader.se
+46-(0)70-616 99 99

Christer is an experienced project manager in communication and events. He has previously worked 8 years at Svenska Dagbladet’s marketing department and has been the project manager responsible for several major international events. For the past 10 years, he has led sales-driven communication campaigns for H&M, Bluestep, Autoexperten, Fyndiq, L’Oréal, Viasat and MasterCard, among others.

Shayne Smart
Business Development Director
shayne@4grader.se

An innovator and entrepreneur with a passion for workshop design, visual thinking and game design. Shayne has a background in computer science and started his consulting with McKinsey & Company.
Over the past 20 years, Shayne lead remote consulting digital media projects worldwide (USA/EMEA/APAC), with the last 10 years focused on designing and facilitating workshops for complex challenges. 
One of Shaynes main objectives is to align remote and cross-functional executives and teams, to ensure that people are working towards the same purpose. Multinational companies, such as Oracle, UPS, Ford and IHG have trusted Shayne to align their work and achieve their goals.
Shayne heads our Amsterdam office.

Jonas Hallberg
Creative Director
jonas@4grader.se

Jonas is a notable strategy and creative leader, with a focus on innovation, business transformation and brand experience architecture/design. He has been dedicated to creating breakthrough ideas, solutions, properties and customer experiences that help brands to transform into the future and dominate while they get there.
His exploits include starting up his own brand & creative innovation shop (3 times), holding leadership positions (CCO/CSO) in leading creative agencies, and the creation of FIGHTBALL, a 21st century sports + entertainment property.
He has had the pleasure of working together with the c-suite and senior executive ranks at some of the world’s most ambitious and venerable brands including Absolut Vodka, Adidas, American Express, Asics, Bain Capital, Budweiser, BMW, Jaguar, Land Rover, Jose Cuervo, IBM, LVMH, Lexus, Microsoft, Mozilla, Stella Artois, Ralph Lauren, and Vodafone.
Jonas heads our New York office.